How to Use Facebook Audience Insights for Better Targeting
Social media gives us the ability to connect brands directly to their customers. Social platforms like Facebook are great channels through which you can interact with your audience, and tailor content to meet their current needs or interests.
This is why reviewing Facebook Audience Insights and the vast amount of user data the social network offers is so important. So, to help you on your dive down into the social data abyss, here’s how to use Facebook Audience Insights to improve your targeting.
How to Use Facebook Audience Insights
Audience Insights is a function within the Facebook Ad Manager. You can find it by clicking the drop down menu under “Tools.”
The Audience Insights Tool will help you segment your defined “seed” audience based on different preferences and demographic details.
If you’re looking to test new waters within your audience and try out some new content or offers, this is a great resource to tap in terms of what trends and topics might interest your audience.
For example, if you have an email list you want to use for remarketing, you can create a custom audience from that. On the other hand, if you’re looking to boost social conversions for your current followers, you’ll probably want to target users connected with your page.
Then, start by using the sidebar to refine your audience based on the basic parameters of your audience. Things like age range, country, gender and other basic stats will be included here.
Once you’ve looked through dimensions of some of your more successful ad campaigns, you can really start to layer your targeting to get specific with who you’re reaching by clicking through to the “Advanced” drop down menu.
Read also:
As you can see in the image above, there are quite a few different user qualities you can use to narrow your audience:
At this point, many have accepted the internet knows all and sees all. Remember the user agreement and terms you clicked to accept without reading?
Now the Audience Insights tool will start going to work for you on this new targeted audience to show you what they’ll find the most interesting, or perhaps not so interesting.
This is why reviewing Facebook Audience Insights and the vast amount of user data the social network offers is so important. So, to help you on your dive down into the social data abyss, here’s how to use Facebook Audience Insights to improve your targeting.
How to Use Facebook Audience Insights
Audience Insights is a function within the Facebook Ad Manager. You can find it by clicking the drop down menu under “Tools.”
The Audience Insights Tool will help you segment your defined “seed” audience based on different preferences and demographic details.
If you’re looking to test new waters within your audience and try out some new content or offers, this is a great resource to tap in terms of what trends and topics might interest your audience.
Defining Your Seed Audience
Once you’re in the Audience Insights tool, you can select which audience you want to analyze (in a general sense). You’ll be given the option to pick between:- Everyone on Facebook
- People connected to your page
- A custom audience
For example, if you have an email list you want to use for remarketing, you can create a custom audience from that. On the other hand, if you’re looking to boost social conversions for your current followers, you’ll probably want to target users connected with your page.
Then, start by using the sidebar to refine your audience based on the basic parameters of your audience. Things like age range, country, gender and other basic stats will be included here.
Once you’ve looked through dimensions of some of your more successful ad campaigns, you can really start to layer your targeting to get specific with who you’re reaching by clicking through to the “Advanced” drop down menu.
Read also:
As you can see in the image above, there are quite a few different user qualities you can use to narrow your audience:
- Connection to your page
- Education
- Relationship status
- Work
- Job Position
- Politics
At this point, many have accepted the internet knows all and sees all. Remember the user agreement and terms you clicked to accept without reading?
Now the Audience Insights tool will start going to work for you on this new targeted audience to show you what they’ll find the most interesting, or perhaps not so interesting.
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