Choose the right “type” for your business or organization on Facebook
If you plan to use Facebook to market your business or organization, you’re going to need to set up a Facebook Page. A Page is different from a profile, in that it is open to the public and anyone can become a “fan” (compared to a Facebook profile where people connect by requesting to be a “friend”).
The first thing you’ll need to do when creating your Page is pick the right “type” for your business. While there are six options, most small businesses will only need to be concerned with two: “Company, Organization, or Institution” or “Local Business or Place.”
Here’s the best way to determine which will work best for you:
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The first thing you’ll need to do when creating your Page is pick the right “type” for your business. While there are six options, most small businesses will only need to be concerned with two: “Company, Organization, or Institution” or “Local Business or Place.”
Here’s the best way to determine which will work best for you:
- Company, Organization, or Institution: If people DO NOT visit your location, or if your events are always someplace different.
- Local Business or Place: If people DO physically visit your location—for example, a bakery, concert venue, hospital, theater, museum, or art gallery.
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