How to promote your Facebook page with Facebook ads
Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates, whether you’re a nonprofit, social enterprise or business.
But only if you use Facebook advertising as part of an overall strategy to:
But only if you use Facebook advertising as part of an overall strategy to:
- Grow your Facebook Page fan base
- Increase engagement with your current fans
- Expand engagement to friends of your fans
- Promote a specific campaign like a fundraising or advocacy campaign
- Target fans and non-fans, and why
- Select a date range to run your ad
- Create a budget cap for your campaign
- How your nonprofit can make the most of Facebook group
- How nonprofits can take charge of Facebook’s news
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