Using a page on Facebook

Before you can share anything on the page's Timeline, you'll need to make sure you're using Facebook as the page administrator. To do this, sign in to your personal Facebook account, click the drop-down arrow on the toolbar, and select the page name below Your Pages.

Adding page administrators

After you create a Facebook page, you will be the only person who is allowed to edit the page information and post updates to the page's Timeline. However, if you'd like to give other people permission to do these things, you can add them as page administrators. To add a page administrator, click Settings near the top-right, then select Page Roles.

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Managing a Facebook page

While there are many ways to manage a page, these tips should help you get started.

• Share responsibly. Just like with your personal Facebook account, it's important to think before you share. A Facebook page is a public face for your organization, so it’s best not to share anything that could be considered offensive or derogatory.
• Engage your audience. Many people create pages as a way to promote their businesses and post advertisements on Facebook. While there's nothing wrong with using a Facebook page this way, it's important to make sure the things you share will be relevant to the people who've liked your page. Posting constant advertisements and updates may become annoying to followers, which could lead them to unlike or unfollow your page.
• Experiment. There's no formula for creating a successful Facebook page, so you'll want to try different things to see what works best for you and your audience. One suggestion is to spend some time reviewing more popular Facebook pages. Pay attention to the types of posts they share, and see how they connect with their followers.

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